Every account on PeopleOnly is a real, identity-verified person. Partner directly with the creators they trust — and negotiate a deal that works for both of you.
PeopleOnly requires identity verification at signup. Your ad reaches genuine humans — not bots, not fake accounts, not purchased followers. The verified human CPM premium is real because the audience is real.
No auction. No algorithm deciding your placement. You find the journalist, podcaster or public figure whose audience matches yours, propose a rate, and negotiate directly via our secure inbox. The deal you agree on is the deal you get.
Your ad appears on the creator's content because you and the creator agreed on it — not because an algorithm decided your brand fits a behavioural profile. There is no retargeting. No shadow profiling. No auction-based ranking.
The platform fee is fixed and visible on every proposal. The creator sees what they earn before they agree. You see the total cost before you commit. No hidden fees, no surprise charges.
Every ad on PeopleOnly is labelled 'Sponsored — negotiated directly with [creator name].' Readers know what they're seeing. The creator's editorial voice and the ad placement are always distinct. Trust is the product.
Register your business
Create a verified advertiser account — free, no credit card required to browse.
Browse verified creators
Filter by type (journalist, podcaster, politician), beat, reach tier and minimum rate.
Propose a deal
Send a proposal: your brief, proposed rate, duration and placement preference. The creator sees it in their ad inbox.
Negotiate privately
Exchange messages and counter-offers through a secure inbox. Agree on a rate, dates and placement.
Your ad runs, tracked honestly
Once live, your ad appears on agreed content with accurate impression and click data — all from verified real users.
Registration is free. Browse creators before you commit to anything.
Register as an advertiser →